Ads that look like something she would have posted anyway.

I make elevated lifestyle content for beauty, skincare, swim, wellness, travel and hospitality brands. Shot, styled and edited by me, built to run as advertising rather than sit in a folder.

Two ways to work together

Ads that run as ads

Native vertical video for paid social, shot to feel like a post. Hook variations so your media buyer has something to test. Priced per asset.

Content for your own channels

Stills and film for your own feed, site and campaigns, shot to your visual system. Concepted and directed, not only filmed. Priced by the day.

16.1k

Instagram followers

329

TikTok Followers

48.9k

Monthly Views

Each piece is here to prove something different

Apparel · Gap, via Buttermilk Agency

Direct to camera, morning light. Run through an agency, so briefs and approvals were handled the way a bigger client expects.

Fashion · Cicy Bell

A try-on that shows fit and movement, which is what a customer needs to see before buying online.

Skincare · The Outset

Skincare ASMR, shot at my own sink. Captioned step by step, with the sound doing the selling.

Beauty · 27 Skin Studio

Filmed solo on a tripod while I was in the chair. No crew, which is what a studio with no marketing team needs.

21

Countries shot in

5-7

Day turnaround

2-3

Hook variations per shoot

01 / THE DIFFERENCE

I have written the brief, not only received it

I work as a creative director for beauty and food brands, setting the visual system, concepting campaigns, casting and directing the shoots. Your brief lands with someone who already knows what a usable asset looks like.

02 / THE PAPERWORK

Usage, whitelisting and exclusivity are not new to me

I have negotiated deliverables, rights windows and paid usage direct with brands and with agencies. Terms get written down with an expiration date, and nobody has to explain the contract twice.

03 / THE LOCATION

Newport Beach, a short drive from Los Angeles

Ocean, boutique hotels, reformer studios and restaurants are minutes away, and LA is close enough for a same day shoot. On-location work without a travel line in your budget.

Brands I have created for

Gap, through Buttermilk Agency. The Outset. Coutgo. Cicy Bell. Plus creative direction for 27 Skin Studio, SOL BARA, and Misako's Matcha, which is where the brand-side perspective comes from.

What platforms do you work with?

Instagram and TikTok. Everything is shot vertical at 1080 by 1920 and delivered edited with captions, or as raw files if your team would rather cut it in house.

Do you handle ads too?

Yes, and it changes how I shoot. If the content is going into paid media I film two to three hook variations off the same session so your media buyer has something to test. Paid usage is priced separately from creation, with a start date and an end date.

What happens after I contact you?

I reply the same day with a rate sheet and a couple of concept directions for your product. If it is a fit, we agree deliverables and usage in writing, I film within a week, and edits land five to seven days after that.

Are you open for a longer contract?

Retainers are the work I want most. Four or eight videos a month with hook variations and usage included, on a standing shoot day. It costs less per asset than booking one at a time, and by month two I already know your brand.

Tell me the product and how many assets you need.